Here are the slides from the keynote speech November 4, 2015 held in Jyväskyä, Finland as part of an international seminar “Racialization in the Nordic Countries”. My talk was called: “On the challenge of making sense of Nordic exclusionary reasoning”. It included talk about the Abu-Ghraib photographs and a Danish cartoon by the Morgenthaler company. This topic is further more dealt with in a forthcoming chapter in a companion volume on Media Anthropology on Routledge (Fall 2022).